Press Release Author = The STOP SMOKING FOR GOOD Company
Industry = Entertainment
Press Release Summary = In an effort to bring attention to the influence celebrity smoking has on youth, the The STOP SMOKING FOR GOOD Company has launched their Celebrity Smokers' "As-A-Role-Model-We-Think-You-Stink" Award.
Press Release Body = Winnipeg, Canada, February 24, 2007. With half of all new smoking light-ups attributable to young people witnessing celebrity smoking, The STOP SMOKING FOR GOOD Company (STOP SMOKING FOR GOOD.com) has launched their Celebrity Smokers' "As-A-Role-Model-We-Think-You-Stink" Award.
The monthly award is designed to draw attention to the negative impact that smoking celebrities have on young people and offer a viable solution for the "winner".
Definitive studies, including those conducted recently at Dartmouth University, show an undeniable link between new youth light-ups and celebrities smoking on screen. One such study, involving over 6500 children aged 10 to 14, shows that up to 38% tried cigarettes because of witnessing celebrity smoking in movies.
With that powerful connection, it follows that further examples of celebrities smoking off- screen in public will serve to emphasize an even greater impact.
"Smoking on-screen has been proven to be a primary motivator to entice our young people into experimenting with cigarettes," says Scot Fetherston, program director at The STOP SMOKING FOR GOOD Company. "That same celebrity seen smoking off-screen will certainly reinforce the association. With our "As-A-Role-Model-We-Think-You-Stink" Award, we hope to draw attention to that fact, while we publicly recognize those accountable and offer a solution to the problem."
Fuelled by word-of-mouth, what began as a little public awareness campaign is beginning to gather steam. The "winners" of the award are elected through democratic process, with voting open to the public (one vote per day - no registration required).
Visitors to the company blog (stopsmokingforgood.blogspot.com) are presented with a choice of 10 of today's most "in-the-spotlight" celebrity smokers - or are invited to nominate a "more deserving" celebrity smoker of their choice.
The celebrity smoker to receive the most votes each month will be publicly challenged to stop smoking for good - on and off the screen. The "winners" will also be offered a free copy of the all-new paperback: "How to STOP SMOKING FOR GOOD in 5 Days" along with an "As-A-Role-Model-We-Think-You-Stink" Award Certificate (displayed on the blog).
The STOP SMOKING FOR GOOD Company promotes public awareness of smoking cessation through campaigns like this one. They also provide up-to-date, affordable, educational, smoking cessation programs, in three accessible formats - available worldwide since 2003, through their website at: www.STOPSMOKINGFORGOOD.com
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Web Site = http://stopsmokingforgood.com
Contact Details = Contact Information
Website: www.STOPSMOKINGFORGOOD.com
The STOP SMOKING FOR GOOD Company Program Director: Scot Fetherston Contact: scot@stopsmokingforgood.com Mailing Address: 39-1445 Rothesay Street Winnipeg, Manitoba Canada R2G 1V3 Telephone: 001-204-669-5467
"How to STOP SMOKING FOR GOOD in 5 Days" available to bookstores & libraries through the regular wholesale channels. Singles through: http://stopsmokingforgood.com Published by: Yuna Health Publishing Contact: yunapublishing@gmail.com
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